TrackItTV
A 24/7 live streaming product built on AWS MediaLive Anywhere to demonstrate, test, and validate long-running live channel capabilities, including real monetization workflows with SSAI and CSAI.
The product.
TrackItTV is a reference implementation for long-running live channels on AWS, built as a continuous livestream rather than a staged demo. As Product Manager, I owned the definition, discovery, and delivery of the product, from product goals to technical scope and go-to-market usage.
Why it exists.
Rather than relying on slides or architecture diagrams, TrackItTV allowed stakeholders to see and discuss a real, always-on live system. The product was built to do things that only become visible under sustained operation.
Monetization.
Monetization was treated as a first-class product capability, not an add-on. Because TrackItTV runs as a 24/7 live channel, ads needed to work reliably over long periods under real live streaming constraints.
Instead of relying on an external ad platform, we built a custom ad server to fully control ad decisioning logic, test different monetization strategies, and avoid black-box behavior during demos and technical discussions.
SSAI vs CSAI.
Supporting both approaches was a deliberate product decision to reflect real-world broadcaster monetization strategies. The goal was not to pick the best approach, but to make the differences explicit and observable.
PM ownership.
The product was not designed as a commercial SaaS, but as a credible, production-like live system that could support technical discussions, demos, and marketing content. I acted as the single point of ownership across product, engineering, and go-to-market.
